The Yoga of Branding
I went to school for advertising, which means I spent years learning how to shape perception and position products. In The Yoga of Branding, I reflect on how that background influences — and sometimes conflicts with — my work as a yoga teacher. This post explores what it means to build a yoga brand without gimmicks, grind culture, or performative intensity. For experienced practitioners who value mindful movement, sustainable strength, and daily practice, I share how Daily Flow is becoming clearer, quieter, and more intentional — and why branding itself can be a form of yoga.
Read “The Yoga of Branding”